What is social media marketing?
Social media marketing is a marketing field that focuses on strategies to create online brand building platforms and to increase the company's visibility on the internet.
Considering 70% to 80% of people spend a lot of time reading information on computers and mobile devices each day (source: Smart Insights), whether it is during work or leisure time, it is not surprising for social website marketing to have become increasingly important, and potentially even more important than regular marketing activities.
Someone stated, "If you're not on the internet, you practically don't exist." Given that around 90% of 16 to 24-year-olds access and use social networks, this saying seems not different from the real world. Also, nearly 77% of internet users purchase products or merchant services from online stores! (source: Global web index 2016).
Beyond that, 37% of searchers can obtain the products they want through search engines, and 34% of consumer decisions are directly influenced by marketing campaigns (source: Similar Web 2014). Please note, these are simply statistics from 2014. Nowadays, we believe you will also agree that the fast-growing sciences and technologies will only guide these numbers to increase rather than decrease. In the near future, we firmly believe that social website marketing will reach its full potential.
Why not leave a mark for your brand on the internet?